Elements of Business Skills

Introduction

This syllabus aims to develop in students the knowledge, skills and attitudes to be productive employees and contributing members of society.

The services sector continues to contribute to Singapore’s economic growth and offer employment opportunities. It is intended that this syllabus provides students with opportunities to develop generic employability skills, values and attitudes and foundational knowledge for work in the services sector, namely in the travel and tourism, hospitality and retail industries.

This syllabus is an introduction to business through an understanding of business activities, focusing on basic marketing and customer relations. These are learnt in the context of businesses in the travel and tourism, hospitality and retail industries, which offer employment opportunities accessible to the students.

The context of knowledge and application is in the local situation in Singapore.

The syllabus also provides students with the foundation for further studies at institutes of higher learning. Through this course of study, students become aware of the prospects and challenges of a career in the services sector.

Aims of Syllabus

The syllabus enables students to develop:

1. basic understanding of business activities in the travel and tourism, hospitality and retail industries

2. basic marketing concepts and customer relations skills

3. basic employability skills for working in the travel and tourism, hospitality and retail industries

4. analytical and evaluative skills and the ability to make judgments; and

5. self and relationship management, social awareness, and responsible decision-making.